Time Rich Challenge

Q: Who is this challenge for?

Business owners generating $250K+ annually who are ready to stop being the bottleneck and start building a business that serves their dream life. If you're done choosing between money and freedom, this is for you.

Q: Do I need any experience with virtual assistants?

No. Phyllis and Sys will walk you through everything you need to know, from how to find and hire VAs to how to onboard and lead them, even if you've never delegated a task in your life.

The trade you made

You didn't build this business to become its prisoner.

You already know the trade you made. You traded your freedom for your income, and the business that was supposed to give you your dream life is now running your life.

Every decision still lands on you.
Every fire still finds you.

You've missed things you told yourself you wouldn't miss.

A dinner. A weekend. The version of yourself that had energy left over at the end of the day.

You tell people business is good, and it is, the revenue is real, but you're more tired than the number on your bank statement would explain.

Somewhere along the way you stopped asking for help because asking felt like admitting you couldn't handle what you built.

AI and delegation quietly became the new baseline, not an extra.

Some part of you is wondering if you are already behind.

You are not here to be convinced there is a problem. You already know. You are here to stop guessing and find the fastest, clearest way through it.

In 5 days, Phyllis Song and Sys Savanh will show you exactly how, so you are not rebuilding this alone or falling further behind while you figure it out.

Watch this first

How to Do It ALL Without Doing It ALL

Time vs Money

You can earn more money.

You can't earn back yesterday.

The truth

Time is more valuable than money.

We had to be reprogrammed to see it. Here is the math that did it.

$1Mbusiness40hours a week50weeks a year$500an hour

That is what every hour you work has to produce. So stop doing $10 an hour tasks.

You already know the math.

What it doesn't show is what you've actually spent those hours on instead of your life.

The call you took during your kid's game. The trip you pushed back again. The version of 'successful' you're performing for people who have no idea what it's actually costing you to hold it together.

How many hours a week does your business take from you?

Slide it to your real number. Not the one you tell people.

10168 hours. That is the whole week, 24 x 7.

20 hours over the 40 in the math. That is your evenings. Your weekends. The dinner you missed.

Say just 1 in 3 of those hours is a $10 an hour task. Inbox. Scheduling. Invoices. Follow-ups. That is 20 hours a week.

60hours every week108 left for sleep, family and you
$10,000of $500 time spent on $10 tasks, every week20 hours that do not need you
$200a week buys those hours backA VA takes the 20 hours. You keep the $500 work.

Over 50 weeks, that is 1,000 hours back in your life for about $10,000. The dinner. The weekend. Your kid's game.

An example, not an income promise. It assumes 1 in 3 of your hours is a routine task someone else could do. Yours may be more or less. $500 is what each hour has to produce for a $1M business run in 40 hours a week. $10 an hour is an example rate for routine tasks.

Now ask yourself

Which of my hours actually produce $500?
Which tasks do I keep only because I have always done them?
What would I do with 20 hours back, every week?

That number is not just a personal cost. It is a competitive one. 88 percent of organizations now use AI in at least one part of their business, more than four times the share in 2017. Every week you run this manually is a week a competitor spends somewhere else.

Source: McKinsey, The State of AI in 2025: Agents, Innovation, and Transformation. 1,993 respondents, surveyed June to July 2025, published November 2025.

You will never find another you. But you can find five people who are each 20% of you.

From Doer to Delegator

You don't have to be the one who does everything for it to be your business.

When you're the default doer, every new opportunity becomes another task on your list. Becoming a delegator means deciding what genuinely needs your judgment, what a virtual assistant or AI can own with clear direction, and what shouldn't be done at all.

You still lead the business. You just stop assuming every task belongs to you.

8 of 8 tasks land on you.

Do 8

Needs your judgment

Vision and offers
Key client relationships
Website redesign
Status meetings
Reports no one reads
Inbox and calendar VA
Invoices and follow-ups VA
Content repurposing AI

Delay 0

Can wait without costing you anything real

Delete 0

Should not be done at all

Delegate 0

A virtual assistant owns it, or AI automates it

There will be two kinds of companies at the end of this decade: those that are fully utilizing AI, and those that are out of business.

Peter H. DiamandisFounder of XPRIZE

Founders who delegate well do not just get their hours back. In a Gallup study of Inc. 500 CEOs, the strong delegators grew their companies 1,751 percent over three years, against 1,639 percent for the CEOs who held onto everything themselves, and they created more jobs doing it.

Sources: Peter H. Diamandis. Gallup Business Journal, Delegating: A Huge Management Challenge for Entrepreneurs, 2015. A study of 143 Inc. 500 CEOs.

1,751%3-year growthCEOs who delegate well
1,639%3-year growthCEOs who hold onto everything

60-second check

How much of your business still runs through you?

Tap every line that is true for you.

0of 6

Tap every line that is true for you.

Day 4 hands you the working list that fixes this: Do, Delay, Delete, Delegate.

You are not behind because you have not tried. You are behind because the businesses pulling ahead of you are not working more hours, they are working through a team and AI systems you have not installed yet.

Only 7 percent of organizations say they have fully scaled AI, which means the gap is still closeable, but it will not stay closeable forever.

Source: McKinsey, The State of AI in 2025. 88 percent of respondents say their organization uses AI. 7 percent say it is fully scaled. That is an 81 point gap between trying AI and running on it.

What you'll learn

Five days inside the Time Rich Challenge

Every day builds toward one equation.

Dream SelfxDream BusinessxDream Team=Dream Life

Day 1 Monday, October 19

Live an "AND" Life, Not an "OR" Life

Awaken Your Dream Life

Most entrepreneurs have been living an OR life for so long, they've forgotten they're allowed to want more.

You've gotten so used to choosing that you stopped noticing you were still choosing. The business got the best hours of your day. Your family got what was left.

Day 1 tears down the false choice:

Wealth or Family
Freedom or Success
Ambition or Peace

And replaces it with the truth: you can have an AND life. We'll get crystal clear on exactly what your dream life looks like and begin rewiring the beliefs that have been keeping you stuck inside your current ceiling.

Day 2 Tuesday, October 20

Close the Identity Gap That's Keeping You From $1M

Activate Your Dream Self

Hard work got you here. Hard work will not get you to $1M.

On Day 2, we go deep on the shift that changes everything: not your tactics, not your team, not your tech. Your identity.

We'll work through the Law of the Lid, the shift from Push Energy to Pull Energy, and the real reason your internal thermostat may be capped at a level well below what you're capable of. This is where the version of you who runs a $1M business gets activated.

Key teaching: It's not how much money you make, it's the speed at which you make it.

Day 3 Wednesday, October 21

Build a Business That's a Palace, Not a Prison

Amplify Your Dream Business Income

The thing you're most afraid to let go of? That's your greatest leverage point.

Day 3 is all about proving that what feels like risk is actually your fastest path forward.

We'll show you exactly why this model is not just better, it's faster, it's easier, and it's the only way to build something that doesn't require you to sacrifice everything to sustain it.

Virtual assistants + AI

Day 4 Thursday, October 22

Emancipate Your Time

Build Your Dream Team & Achieve True Time Freedom

You don't just want more money. You want more money and more time.

Day 4 is the blueprint for exactly that.

The Dream Team Leverage Model: exactly how to hire and lead a virtual assistant, and exactly where AI takes over the rest, so your business runs while you rest, travel, and lead. This is the day that makes everything else in this Challenge actually work.

This is the 5-hour work week, made real: moving from doing everything to leading everything, and finally working inside your strengths, your joy, and your worth.

Your Do, Delay, Delete, Delegate List

Day 4 is not just theory. You will leave with a working list:

DoThe decisions that genuinely need your judgment.
DelayThe work that can wait without costing you anything real.
DeleteThe tasks that should not be done at all.
DelegateThe work a virtual assistant can own, or AI can automate, with clear direction.

This is not a someday problem

The Gap Is Already Open

88%use AI todayUp from 20 percent in 2017
7%have fully scaled itAcross their operations
81point gapBetween trying AI and running on it

By the end of the decade, Peter Diamandis says, there will be two kinds of companies: those who are fully utilizing AI, and those who are out of business. That decade is already most of the way done.

Right now, 88 percent of organizations report using AI, up from just 20 percent in 2017, according to McKinsey's latest global survey. But only 7 percent have fully scaled it across their operations. That 81 point gap between trying AI and running on it is exactly what this Challenge helps you close.

The founders who close that gap through delegation do not just work less. In Gallup's study of Inc. 500 CEOs, those with strong delegation skills grew their companies 1,751 percent over three years, against 1,639 percent for those who held onto everything themselves, and created more jobs doing it.

The gap is still closeable. It will not stay that way.

Sources: Peter H. Diamandis. McKinsey, The State of AI in 2025: Agents, Innovation, and Transformation, 1,993 respondents, published November 2025. Gallup Business Journal, Delegating: A Huge Management Challenge for Entrepreneurs, 2015. A study of 143 Inc. 500 CEOs.

Day 5 Friday, October 23

Make Your Business Serve Your Life

Activate Your Wealth & Freedom Machine

On Day 5, you'll see how to align your identity, your business, and your dream team into a single Wealth & Freedom Machine, one that generates income while you live your life.

This is the day you stop consuming content about the life you want and start building it.

The AND life isn't someday. It starts now.

Five nights. About one hour each. Replays sent after every session.

Freedom to live, work, and earn from anywhere

What would more freedom actually look like for you?

Working from another city for a month.
Taking a weekday off without every decision waiting for your return.
Choosing where and when you work while your business keeps serving its customers.

Living, working, and earning from anywhere only becomes real once you know what your business needs to change to support your version of it, and what still depends on you today.

That is exactly what you will map out in this Challenge.

Meet your hosts

We had the same problem you have right now.

21Years married
20Years in business together
1,300+Entrepreneurs helped

Where they started

Sys Savanh and Phyllis Song did not start out free.

They started out exactly where you are now, growing a business that kept demanding more of them the more successful it became.

The wall

Married 21 years and in business together for 20, they hit the same wall every scaling entrepreneur eventually hits:

The business was working, but they weren't living.

The question

So they stopped asking how to grow faster and started asking a different question,

What life are we actually building toward?

That question became a formula.

Dream SelfWho you're becoming

Dream BusinessWhat you're building

Dream TeamWho and what runs it without you

Multiply all three and you getDream LifeThe dream life you actually built this business for.

And that formula is the reason their business now runs without requiring them to be in it every day.

Today

Today, Sys Savanh and Phyllis Song have helped more than 1,300 entrepreneurs build businesses that fund their lives instead of running them, using the same frameworks for identity, delegation, and team leverage they live by themselves.

Identity
Delegation
Team leverage

They work from wherever they choose, travel with their sons Alexander and Troy, and show up to every mastermind with their family beside them.

This is not the theory they read about. It is the blueprint they built, broke, and rebuilt until it worked.

Phyllis Song and Sys Savanh didn't just teach this. They lived it.

Before you register

This is a scaling challenge, not a starting challenge.

Who this is for

You built something real, and most days it doesn't feel like it.

You're proud of what you've built and exhausted by what it demands, and you've stopped saying that out loud because you're supposed to be the one who has it figured out.

While you are still doing everything yourself, someone in your market is not. They delegated what you are still carrying, automated what you are still doing by hand, and they are using that time to out produce you.

This Challenge is for the entrepreneur who is done watching that happen.

You're a scale-up entrepreneur generating $250K to $500K annually and ready to scale to $1M and beyond, and you know your income doesn't have to come at the cost of your freedom
You're willing to pay for speed, you'd rather invest and get results fast than spend another year figuring it out alone
You're looking to model what already works instead of relying on trial and error
You're the bottleneck in your own business, and you're done being the ceiling
You have a family you want to actually be present for, and travel you've been putting off "until things calm down"
You believe in investing in yourself and being coached
You believe business should be fun

This Challenge is not for

Startups and struggling entrepreneurs. This Challenge is built for scale-up entrepreneurs generating $250K to $500K annually who are ready to scale to $1M and beyond.
Anyone not ready to invest in themselves, their team, or their vision
Those who want to keep being right about why it's hard, instead of learning why it doesn't have to be
People not willing to implement what they learn

October 19 to 23, 2026

Choose your seat

Both tickets give you full access to all 5 days of live training.

Admit one

General Admission

$17

All 5 days of live training with Phyllis Song and Sys Savanh
Challenge training every night, 7:00 PM to 8:00 PM CDT
Recordings sent after each session

Backed by the $2,500 Value Guarantee when you attend all 5 days live

If you're serious about going fast

VIP Experience

$47

Everything in General Admission
VIP coaching hour before every session, 6:00 PM to 7:00 PM CDT
Exclusive Q&A time directly with Phyllis Song and Sys Savanh
Priority seating and a deeper implementation layer, so you're ready to move
Access to the Time Rich Challenge Facebook group

Claim Your VIP Spot

Backed by the $10,000 Value Guarantee when you attend all 5 days live

Our promise to you

The Value Guarantee

General Admission$2,500 Value Guarantee
VIP Experience$10,000 Value Guarantee

Attend all 5 days live. By the end of Day 5, if you believe the Challenge is not worth at least $2,500, you can request a full refund. You attended, so you do not have to justify it. VIP follows the same promise at $10,000.

To qualifyAttend all 5 sessions live. Replays do not count.
How to askEmail [email protected]
DeadlineWithin 7 days after Day 5.

You get the value. Or you get your money back.

100% secure and safe payments.

Questions

Frequently asked questions

Quick answers before you save your seat.

Who is this challenge for?

Established business owners generating $250K to $500K annually who are genuinely desiring to scale to $1M and beyond without letting the business own their life. This is for you if you're willing to pay for speed, ready to model what works instead of guessing, and done choosing between money and freedom.

Do I need any experience with virtual assistants or AI?

No. Phyllis Song and Sys Savanh will walk you through everything you need to know, from how to find and hire a VA, to onboarding and leading them, to putting AI to work on the tasks that do not need a human at all, even if you have never delegated a task or used an AI tool in your life.

How much time do I need each day?

Each live session runs approximately 1 hour, designed to fit around your existing schedule.

Will there be a replay?

Yes. Recordings are sent after each session so you can revisit the material on your own time.

Is there a guarantee?

Yes. General Admission is backed by our $2,500 Value Guarantee. VIP is backed by our $10,000 Value Guarantee. Attend all 5 days live. If you believe the Challenge was not worth at least that much, email [email protected] within 7 days after Day 5 for a full refund. Replays do not count as attending.

What's the difference between General and VIP?

Both give you full access to all 5 days of live training. VIP adds priority seating, exclusive Q&A time directly with Phyllis Song and Sys Savanh, and a deeper implementation layer so you're not just inspired, you're ready to move. If you're serious about going fast, VIP is the move.

Recognized for real results

You didn't build this business to become its prisoner.

How to Do It ALL Without Doing It ALL

Time is more valuable than money.

You don't have to be the one who does everything for it to be your business.

Do 8

Delay 0

Delete 0

Delegate 0

How much of your business still runs through you?

Five days inside the Time Rich Challenge

Live an "AND" Life, Not an "OR" Life

Close the Identity Gap That's Keeping You From $1M

Build a Business That's a Palace, Not a Prison

Emancipate Your Time

Your Do, Delay, Delete, Delegate List

Make Your Business Serve Your Life

What would more freedom actually look like for you?

We had the same problem you have right now.

This is a scaling challenge, not a starting challenge.

Who this is for

This Challenge is not for

Choose your seat

General Admission

VIP Experience

The Value Guarantee

Frequently asked questions

You've already proven you can build a successful business.

Some Of Our Past And Present Clients

How to Do It ALL

Without Doing It ALL

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Choose Your Experience

VIP Experience

$47

General Admission

$17